Everything You Need To Know About Aveda's New Demi Color
Get ready for Aveda’s newest must-have innovation—Full Spectrum Demi-Permanent Vegan Treatment Hair Color, is launching to salons in March 2025! Designed to inspire creativity while delivering outstanding results for you and your clients.
What’s New?
Demi brings exciting new options to your color toolkit, including new natural-sheer bases and bold new tones like pink and green. It also features seven toners perfectly formulated to neutralize and refine pre-lightened hair in as few as 5 minutes, without compromising hair health.
Hair Color Innovation: Breaking a Two-Decade Plateau
Hair color technology has remained largely unchanged for nearly two decades, with most products relying on the same methods developed over 20 years ago. Aveda’s Demi Permanent Color Line shatters this stagnation with TRIS ColorIntegrity Technology—a groundbreaking alkalizer never before used in hair color. TRIS powers Aveda’s Demi Permanent to deliver faster, richer, and deeper color results that fade on tone, leaving hair with incredible shine and vibrancy.
What sets TRIS apart is its targeted action. Unlike traditional alkalizers that can disrupt keratin and cause damage, TRIS focuses solely on color molecules, preserving the hair’s natural integrity. The result? Virtually damage-free color that leaves hair in better condition after treatment. With TRIS, Aveda’s Demi Permanent Color Line redefines what’s possible in hair color, combining innovation, efficiency, and stunning results.
Natural Series vs. Natural Sheer Series
Choosing between the Natural and Natural Sheer Series depends on your desired outcome, as each has unique strengths designed to achieve specific goals:
Natural Series
- Strengths: Best for grey coverage, gloss/balance, shadow roots, and color correction.
- Reformulated: Prevents going darker if left on longer than 20 minutes, offering consistent, reliable results.
Natural Sheer Series
- Strengths: Best for glossing, toning, shadow roots, lowlights, and color balancing.
- Dye Load: Contains 30% less dye for more translucent results, perfect for creating subtle, natural-looking effects.
Understanding these differences allows stylists to choose the best product for their clients and achieve stunning, customized results every time.
Why Stylists and Clients Will Love It
Stylists will appreciate consistent, reliable results with every service. These products are formulated to maintain hair health, ensuring softness and shine after color. Plus, the colors fade beautifully, keeping clients happy between appointments.
The new mixing ratios (1:1 or 1:1.5 with 5 or 10 Volume Activator) provide unparalleled flexibility. Stylists can adjust the consistency to suit the service—a thicker formula for precise applications like foiling and root touch-ups, or a thinner consistency for seamless toners and glossing. Mixing 1:1-5 offers a significant cost savings, allowing stylists to use less product and achieve better results!
Long Lasting Color Results
With the introduction of TRIS, hair color longevity has reached a new standard. Guests are returning after six to eight weeks with minimal fading—something we rarely saw before. “What we use in the shower has a bigger impact on color than most people realize,” - Gordon Mix, Aveda PureFessional. “I always recommend Aveda's Color Control Shampoo and Color Control Conditioner to clients who want best results. It’s not just designed to support this specific treatment—it also includes UV filters that help protect hair from sun damage.”
Heat styling is another factor that can shorten the life of color, which is why using a thermal protectant is essential. Color Control Leave-In helps safeguard strands from heat up to 450°F, preserving vibrancy between salon visits.
With the right at-home care, clients can maintain the richness and tone of their color far longer than with traditional treatments.
Stylist Collaboration
Aveda was founded by a hairdresser, and will always prioritize artists. To create Demi, the brand partnered with stylists around the world to deliver salon-worthy results. "It's literally us as artists, telling the company, this is what we're looking for, and this is what we're needing." - Luiz Gonzalez, North America Artistic Director, Hair Color - Aveda
How to Get It
The Demi Permanent line launches in spring 2025. Preorder offers end February 28th, 2025, and the product begins shipping to salons on March 10th, 2025. Reach out to your Aveda representative to place your order. Not an Aveda salon? Learn more at www.aveda.com.